Yesterday, my daughter Samantha (10-years old) asked me, “Dad, is it better to have a few customers that spend a lot of money or a lot of customers that spend a little bit of money?”
“That’s a very good question!” I replied, “Let me see if I can explain…”
I then launched into a 10 minute lecture explaining the economies of scale, the effects of a recession on businesses that have few clients, the expected customer service differences between the two, etc, etc…
After about 10 minutes, I finally said, “This is boring you, isn’t it?”
“I really just wanted an answer to my question,” she said.